Employers wanting staff to be more like machines isn’t new, says O’Connor Yu Ruidong/China News Service/Getty Images
Sarah O’Connor, Allen Lane (UK); (US, out 11 August)
If you are a fan of translated films, you may have noticed the subtitles on streaming platforms have changed in recent years. They aren’t wrong exactly, but they can come across as a bit, well, flat.
“You get the meaning, but the language? It’s not as rich,” Petr Čermoch, a translator in the Czech Republic, tells Sarah O’Connor in We Are Not Machines, which explores how artificial intelligence is changing the way we work.
That lack of richness is usually because the streaming platform has used AI to translate a script, then had a professional translator like Čermoch finesse it. Agencies expect translators to do this work more rapidly and have slashed their pay rates accordingly.
But this new type of job is both harder and less rewarding. The translator has to look at the original source and the machine text simultaneously, meaning more effort, not less. At the same time, the joy of the work has gone. “It’s just a tedious job – boring and bland and lifeless,” says Čermoch.
Yet, as O’Connor shows in her excellent and wide-ranging book, this is the sort of future we are increasingly being told to accept. AI replacing human translators is not a new premise, but O’Connor – who is a reporter at the Financial Times and has a weekly column on work – argues that the rather lifeless translation we are getting as a result is an example of how humans are adjusting themselves to fit into an AI-led world, rather than the other way around.
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O’Connor writes of how she ‘has the feeling that we have somehow lost faith in ourselves’
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Her central premise isn’t that AI is coming for all of our jobs, which is a well-trodden debate, but that we are already contorting ourselves to fit AI into our lives. That can range from accepting a lesser standard of a product, such as translation, to attempting to match our capabilities to that of AI at work, then chastising ourselves when we inevitably come up short. “I have the feeling that we have somehow lost faith in ourselves”, writes O’Connor.
Godine
The book shows how this type of contortion is happening across many industries, to often-maddening levels. We hear about bosses who cannot hire excellent interns because they didn’t perform well in an AI-generated test, or copywriters who are seeing their online articles being down-ranked by Google because its algorithm believes they are too good and so must have been written by AI. In this case, writers are having to put their articles through a “humanizer” tool – also run by AI – which changes the copy to make it appear more “human” and inserts “grammatical mistakes, punctuation mistakes and errors of meaning”. Is this really the future we want, O’Connor asks, one that is “damaging and deforming human writing in the process”?
It would have been interesting to hear some of the counter-arguments from tech executives to such points, but O’Connor purposely stays away from Silicon Valley, instead focusing on humans “at the factory gates”. We hear from people around the world, from miners in Sweden to controllers of autonomous trucks in the US.
Of course, as O’Connor points out, employers wanting staff to be more like machines isn’t new. Frederick Winslow Taylor, one of the world’s first management consultants, unveiled a system in 1911 that removed factory workers’ autonomy, telling them each day not only what task was to be done, but how it was to be done and the exact time allowed for doing it.
But AI has turbocharged this process. The book gives the example of Maria, a remote worker in Costa Rica, who is sent videos of Amazon workers putting items on shelves and has to identify anything the warehouse cameras have failed to track and itemise. Maria is expected to watch around 1200 ten-second videos during a 9-hour shift, and get an accuracy level of 99.9 per cent. At the end of the week, her bosses expect her to have made no more than three mistakes across 8000 videos. “They ask you to have the same accuracy as the machine and it’s not possible,” says Maria.
It’s not all bad, however. O’Connor visits a mine in Sweden where autonomous trucks mean miners have more productive and safer jobs. But the difference here is that the miners also had a powerful union that was able to decide how AI was used in their workplace. Staff didn’t like the idea of a real-time positioning system tracking their movements, so it is now anonymised. “Acquiescence or resistance are not the only two options available,” states O’Connor.
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It’s not all bad – she visits a Swedish mine where autonomous trucks mean miners have safer jobs
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That is easier said than done, though. The subtitle to this book is: “The fight for the future of work”, but at times We Are Not Machines felt like a series of fascinating feature articles, rather than a guide to possible solutions to these issues. Perhaps the answer is in simply championing our inherent human value, says O’Connor. “The real danger is not that we successfully make machines in our image, but that we silently remake ourselves in theirs,” she writes.
O’Connor does offer a few practical suggestions for the fight: for example, that workers should gain a foothold over how AI is used in their industry as soon as possible. She points to Hollywood writers who negotiated how AI could be applied to their jobs, while they still had the bargaining power to do so – unlike translators, who were too late in fighting back. That process also involves working collectively, such as joining a union.
For a lighter look at AI, there is Joanna Stern’s rather different book, . Stern, a former tech columnist at the Wall Street Journal, chronicles a year of using AI and robots to help her with everything from dental work to mammograms, cleaning to cooking. It’s an engaging introduction to AI, but it is a bit uneven. Stern also inserts a joke every couple of paragraphs, which can detract from the more serious subjects she addresses, such as the climate impact of AI.
It was telling, however, that even after a year of using AI for everything possible, Stern had much the same message as O’Connor at the end of her book: that we should work with AI, not for it. “The moment you let it do most of the thinking for you, the atrophy begins, and you lose control,” Stern writes. As we increasingly work alongside AI, such a mantra will be important to remember.
Tom Knowles is a technology and business journalist based in London
Three more great books on artificial intelligence

by Madhumita Murgia
The Financial Times‘s AI editor examines how AI is infiltrating policing, welfare, justice and health, to the point where lives are being altered – and often ruined – by systems hardly any of us understand.

by Sebastian Mallaby
A detailed biography of the AI firm DeepMind (bought by Google in 2014) and its co-founder Demis Hassabis, this shows how AI can revolutionise scientific fields such as chemistry and biology.

by Karen Hao
A gripping account of OpenAI’s move from an ideological non-profit to a firm “aggressively commercialising products” like ChatGPT. Hao argues OpenAI has sparked a race in AI that is heading in an alarming direction.
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