It’s a case of cash for breast milk. A pilot scheme being launched in two UK cities will offer new mothers shopping vouchers worth up to £200, if they breastfeed their babies for the first six months of their lives.
, run by the University of Sheffield, will be available to mothers in Sheffield and Chesterfield. Breastfeeding , for both mother and child, but in these areas, only about 25 per cent of women breastfeed, even for the first two months of life. The national average is 55 per cent. According to a UNICEF study, the UK National Health Service could .
The US, Canada and France have also – with some success.
This article will appear in print under the headline “Mum’s milk money”
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