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Facebook faces £500,000 fine from Cambridge Analytica scandal

Facebook faces a £500,000 fine from the UK's data watchdog - the maximum possible under relevant data protection laws. Cambridge Analytica will also face criminal action
A picture of Facebook CEO Mark Zuckerburg
Facebook to get the maximum fine possible for a breach of the Data Protection Act
Justin Sullivan/Getty Images

Britain’s data watchdog intends to fine 󲹳Ǵǰ£500,000 for breaches of the Data Protection Act.

The Information Commissioner’s Office said the social media firm broke the law by failing to safeguard people’s information and failing to be transparent about how people’s data was harvested by others. Facebook has a chance to respond to the Commissioner’s Notice of Intent, after which a final decision will be made.

The ICO also announced it proposes to bring criminal action against SCL Elections, the parent company of Cambridge Analytica. SCL Elections has allegedly failed to deal with a request from academic David Carroll to see the data the company holds about him, even after the ICO issued an enforcement notice compelling it to do so.

󲹳Ǵǰand Cambridge Analytica have been the focus of the ICO’s investigation since February when evidence emerged that an app had been used to harvest the data of 50 million 󲹳Ǵǰusers around the world. The total is now estimated at 87 million.

In March 2017, the ICO began looking into whether personal data had been misused by campaigns on both sides of the UK’s 2016 EU referendum. It later launched an investigation that included political parties, data analytics companies and major social media platforms. The gives details of some of the organisations and individuals under investigation, as well as enforcement actions so far.

Micro-targetting voters

Other regulatory action set out in the report includes warning letters to 11 political parties and notices compelling them to agree to audits of their data protection practices. “Trust and confidence in the integrity of our democratic processes risk being disrupted because the average voter has little idea of what is going on behind the scenes,” said Information Commissioner, Elizabeth Denham.

“New technologies that use data analytics to micro-target people give campaign groups the ability to connect with individual voters,” she said. “But this cannot be at the expense of transparency, fairness and compliance with the law.”

The interim progress report has been produced to inform the Department for Digital, Culture, Media and Sport’s inquiry into fake news. “Given that the ICO is saying that 󲹳Ǵǰbroke the law, it is essential that we now know which other apps that ran on their platform may have scraped data in a similar way,” said Damian Collins, chair of the DCMS committee. “If other developers broke the law we have a right to know, and the users whose data may have been compromised in this way should be informed.”

“As we have said before, we should have done more to investigate claims about Cambridge Analytica and take action in 2015,” said Erin Egan, chief privacy officer at Facebook.”We’re reviewing the report and will respond to the ICO soon.”

Campaigners expressed disappointment at the size of the fine proposed by the watchdog, which was limited to £500,000 due to laws governing the 2013-2014 period when the breaches occurred. “Under new GDPR (general data protection regulation) laws, the ICO could fine 󲹳Ǵǰfor £479 million,” says Kyle Taylor at Fair Vote UK. “Unfortunately, because they had to follow old data protection laws, they were only able to fine them the maximum of £500,000. This is unacceptable.”

Topics: Facebook / Privacy / Social media / Technology