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Feedback: The fruitloopy world of David “Avocado” Wolfe

Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

avocado cartoon
Paul McDevitt

A Wolfe at the door

WHAT is round, hails from the Americas and is full of supposedly nutritious gloop that’s easy to swallow? If you said avocado, you’re right, but we were thinking of one in particular: David “Avocado” Wolfe, a US entrepreneur and self-styled nutritionist who has achieved success, notoriety and social-media hegemony with his bizarre mix of dietary advice, cute animal videos, chocolate-box spiritualism and outlandish conspiracy theories.

As well as promoting discredited ideas such as childhood vaccines causing autism, understanding of science is rarely better than sloppy, and he often publishes the sorts of misunderstandings that would embarrass a schoolchild.

This week, for £78 apiece, Londoners will be able to attend his masterclass and learn about things such as how a food’s colour relates to its health-giving properties (it doesn’t) (they don’t work). Get your tanks off our lawn, Wolfe. If anyone is going to be offering up scientific flimflam in the name of entertainment, it’s Feedback.

There’s also a Q&A session with the man himself, and Feedback has prepared some openers, just in case we find £78 on the floor. Has he discussed his belief that the world is flat with the pilots flying him to the UK? And is he worried they might lose their way if they navigate according to spherical-Earth theory?

Also, does he still believe it’s the oceans’ salinity that keeps them stuck to Earth, the whole polar ice cap over the Arctic Ocean might lift into space?

“I am terribly sorry if you don’t like my harsh honesty,” reads one graphic posted to ´DZڱ’s Facebook page, “but I don’t like your sugar-coated bullshit either.” Finally, something we can all agree on!

“The blurb on a box of LEON cork place mats bought by Steve James doesn’t fill him with confidence: “Did you know that cork grows on trees?” it says. “We didn’t until we made these.””

A fruitloopery tree

FANS of fruitloopery will find a rich vein to mine from the organisers of ´DZڱ’s workshop. Aside from the king avocado, Tree of Life events plays host to the plant whisperer himself, Rupert Sheldrake, as well as a woman who “has been teaching people to connect with the angelic realms for over twenty years”, and a workshop on psychic protection. Bring your own tinfoil,

In bad taste

SPEAKING of nutritional fruitloopery, disgraced wellness blogger Belle Gibson has been fined A$410,000 (US$320,000) by Australian authorities after being found guilty of deceptive practices.

Gibson became an international celebrity after chronicling her battles with various cancers, which she claimed to have beaten using a combination of diet and alternative remedies.

But investigations found she never had cancer, and that money raised through selling her app and cookbook was never given to charity as claimed.

A statement released by Cancer Council Victoria said: “There have been several high-profile examples of unscrupulous providers charging vulnerable people large sums of money for unproven and even dangerous treatments.” Hopefully this ruling will mean that getting rich quick with a dodgy diet programme becomes a less appetising .

Turn on, tune in

THE latest brainstorm from the head of the US Federal Communications Commission (FCC) has ended in tears rather quickly. On 28 September, Ajit Pai called on Apple to activate radio-receiver chips that, in his words, “are already installed in almost all smartphones in the United States”.

His idea was to give everyone with a smartphone access to emergency radio broadcasts when wireless networks fail during a disaster. “Apple is the one major phone manufacturer that has resisted,” he complained.

But there was one small problem. As Apple quickly pointed out, its two most recent phones, the iPhone 7 and 8, contain neither the required chips nor the antennas needed for good reception in the emergency broadcast band. Older iPhones did include such radio chips, but they came embedded in electronic modules bought to use in the phones, and were never connected to anything.

Surely the FCC could have found that information in the documentation supplied by Apple when the mobile devices were approved to operate in the US. But perhaps Pai was more concerned about critics blasting the FCC for the failure of communications systems when hurricanes hit Texas, Florida, Puerto Rico and the .

Curtain call

Monty Hall cartoon
Paul McDevitt

WE BID a fond farewell to Monte Halparin, known to the world as Monty Hall, who died last month aged 96. As host of the game show Let’s Make a Deal, he was responsible for confounding millions with the three-door problem that bears his name. Hopefully, when he finds himself in front of the Pearly Gates, he’ll know whether to stick or switch.