91av

THERE are two compelling reasons to read this book. The first is to revel in its systematic dismantling of the nonsense put forth by nutritionists, homeopaths, cosmetic companies and the pharmaceutical industry in their attempts to persuade us to buy their products or buy into their philosophy. The second is for the fascinating discussion of why we are so easily duped, and what inclines us to see patterns in randomness or causes where there are none. Throw in the book’s sheer entertainment value and you have one of the essential reads of the year so far.